Objectives, topics, content
The following are the learning outcomes, core content and module-specific features of the MBA Program listed. For a detailed description of modules and detailed information please see Module Handbook.
M B A 0 1 : A c c o u n t i n g a n d C o n t r o l l i n g
- Understanding the information importance of the data for the property, financial and profit situation of the company from various legal documents for the accounting evidence
- gaining knowledge of problems and possible solutions in planning, implementation and control in various areas of managerial decision-making (accounting evidence affecting negotiations)
- Balance sheet and income statement as a source of information for corporate interests (stakeholder); international accounting regulations
- Income statement (business results, and results of EBIT sections and operations, creating value);
- Outcome indicators (profitability, ROI, productivity, economic value added – EVA, cash flow), (Internal) accounting evidence focused on decisions: Management of profit centers, cost centers and service centers; range analysis, break even analysis, target cost management, decision making, make or buy, balanced scorecard, budgeting, analysis of deviations
The lessons are integrated into an interactive management – business simulation.
M B A 0 2 : M a r k e t i n g
Students should understand the concept of marketing, identify the determinants of marketing behavior and learn marketing strategies and tools. On this basis, a separate analysis of decision situations should be allowed. The actual behavior appropriate to the given problem and the application of learned principles for marketing purposes is practiced on the examples and reflection on one’s own experiences.
- Marketing concept
- Marketing environment
- Marketing objectives
- Marketing strategy: Market selection, Market entry / Market defense, Competitive negotiations
- Marketing tools: Product and servicing policy, Pricing and contractual policy, Distribution policy, Communication policy
- Planning and organization as a form of implementation of the marketing
Lessons include various current Case Study’s and individual exercises to promote sales.
M B A 0 3 : Co r p o r a t e F i n a n c e a n d R i s k M a n a g e m e n t
Students will become familiar with the framework conditions of business decisions in investment and financing in the capital market and learn how to use them with focus on the target. In addition, they will also learn how they must deal with business risks, especially with the market (price) risks and which hedging instruments, in particular derivative products, can be used in risk management.
- functions and structures of capital markets
- interest rates and interest structure curve
- risk yields profiles
- financial instruments
- globalization of financial markets
- efficiency and inefficiency of financial markets
- instability of financial markets
- motifs of activities of the financial markets
- modules of portfolio theory (risk and return as key variables, covariance of equity returns, diversification benefits, three-stage process of deciding on the portfolio and portfolio optimization)
- modules of the equilibrium theory of capital market (Capital Asset Pricing Model, CAPM), the content of clarification of CAP models, substantial parts of a standard CAPM)
- concepts and application possibilities of risk management
- corporate governance and risk management
- concept and types of risks
- identification, measurement / assessment and management of business risks
- systematic risk hedging using derivative instruments
- selected derivative hedging instruments (options, futures, swaps)
- hedging and speculations
The lessons are integrated into a based on the current stock market trading simulation game with a very high practical relevance.
M B A 0 4 : P r o d u c t i o n a n d L o g i s t i c s
- is able to define and describe concepts of logistics, production, and, beyond this framework, optimization by supply chain management
- knows the goals and target conflicts in logistics and production, and knows the potential areas and optimization strategies
- can present planning tasks of supply chain management (logistics and production)
- can fully cooperate in the creation of supply chain on strategic base
- knows the hard and soft success factors for logistics and production
- can completely take over the planning and creation of optimized process chain and structures in logistics and production
- basics of logistics
- foundations of manufacturing management
- basics of management processes
- basics of supply chain management
- Case studies for supply chain management (in excess of strategic case studies, case studies for distribution logistics, case studies for supply logistics, case studies for internal logistics in business and case studies for manufacturing issues)
Field excursion, also in conjunction with the MBA Module 05.
M B A 0 5 : M a n a g e m e n t I n f o r m a t i o n S y s t e m s & I T – M a n a g e m e n t
Upon the completion of the course, the participants should be able to:
- identify and discuss typical issues related to the use of corporate information systems,
- assess various manifestations of application environments (enterprise architecture);
- describe the requirements for information systems
- know basic principles of information systems evaluation (efficiency),
- identify trends in information systems development
in order to engage in constructive critical discussion with CIO, CEO or technology experts.
- assess the importance of information and communication technique (IaK) for companies
- focus using IaK technique with appropriate methods to reach business objectives,
- be able to successfully follow the implementation of IaK technique in the company,
- know the methods and tools in order to make optimum use of resources of IaK technique,
- assess the involvement of IT in the organization
in order to engage in constructive critical discussion with the CIO, CEO or technology experts.
- Enterprise Architecture: What businesses need the information systems? Seminar: Process environment focused on value creation
- Business models and information system; Case Study: Zara
- ERP systems: forms of occurrence, markets and trends; Seminar: Potentials of using ERP systems
- Information systems for decision-makingCase study: Harrahs
- Business models in Web 2.0; Case study: Smava.de
- Cost-effectiveness of information systems; Seminar: Estimate of investment for information system
- Papers (participant)
- Thematic block 1: What is the significance of information and communication technique (IaK) for the company?
- Thematic block 2: How is the IaK technique successfully used in the enterprise?
- Thematic block 3: How is it possible to focus the use of IaK techniques on business objectives?
- Thematic block 4: What is the best way to use the resources of IaK technique?
- Thematic block 5: Where is decided on IT – IT involvement in the organization?
Intensive treatment of various Case Study’s; Excursion and technical leadership in a logistics center: solutions for logistics and logistics processes from an IT perspective, with particular emphasis on current trends and best practices on the topics of ordering procedures, Internet integration, etc.
M B A 0 6 : M a n a g e r i a l E c o n o m i c s
The student should learn to understand the complex economic relationships in the enterprise environment, to self-organize problems, and to be able to use economic analysis for optimal solutions to problems in business practice.
Emphasis is placed on the combination of theoretical, empirical and institutional aspects, so that the most recent cases of application are discussed in the individual module sections.
The first part of the module, Managerial Micro-Economics – course, primarily involves an analysis of rational decision under different side conditions (full – incomplete / imperfect information). In the forefront, according to the empirical relevance, there are sample theoretical analyses of the oligopolistic situation. Students will get familiar with the actions and consequences of alternative decision-making strategies, which should help them to be able to make perhaps the most successful managerial decisions in complex and interdependent situations.
Content related to teaching unit Corporate Finance and Risk Management (MBA Module 03), Strategic Management and Ethical
Behavior (MBA Module 08: Organizational Leadership).
The second part of the module, International Economics course, refers to non-economic areas: the background of a regime of globally different exchange rates determined by diversity of major focus of economic policy (goals of stability, goals of growth); the student should learn to assess the pros and cons of flexible and stable system of exchange rates. That on the European way example to create after the demise of the Bretton Woods a regional exchange-rate union (European Monetary System) with the exchange rates stable in the inward direction and flexible toward the outside. In this context, a critical and contradictory aspect of the export economy of the Czech Republic., a majority the employer of most of the students, is being investigated, and the official argument of national monetary policy, but the wrong development in the major currency blocks in the world, and, among them, (Asian threshold countries like People’s Republic of China vs. USA) in conjunction with considerable risk potential retroactive effect on risk management in business practice, is discussed in detail.
Content related to the MBA Modules Corporate Finance and Risk Management.
M B A 0 7 : I n t e r n a t i o n a l T a x a t i o n a n d L a w
I n t e r n a t i o n a l T a x a t i o n
Students should become acquainted with fundamentals of international tax law and they should also understand the relevant determinants.
On this basis, fundamentals of international tax planning will be further mediated and rehearsed using case studies. In addition, characteristic elements of transfer pricing will be described, and, again reflected on the real demonstration tasks.
- Fundamentals of international tax law
- Understanding International Personal Tax
- Knowledge of International Corporate Tax
- Principles of Transfer Pricing
- Methods to avoid double taxation
- International Tax Planning
- Establishing an Anti-Avoidance Rules
I n t e r n a t i o n a l L a w
Understanding the key legal bases for normal business activities with special focus on the transactions.The aim is that students get a feel for the legal aspects of their business decisions.
- Social-law, in particular liability for management bodies
- Corporate Governance
- Insolvency law, in particular, the restructuring (including the basic features of drawing insolvency plan by students)
- Labor law
- Legal protection of small proprietors
- Process management and arbitration processes (adapted to legal non-professionals), in particular, rules of evidence and international aspects, including enforcement of the decision,
Cartel law (focusing on the cartel agreements, abusing of control market position); Fusion
- Basic features of law relating to real estate transactions
- M & A Due Diligence and Joint Venture, especially technical terms, the conduct, financing, standard contract clauses in joint venture
Intensive case management in practice.
M B A 0 8 : Or g a n i z a t i o n a l L e a d e r s h i p
S t r a t e g i c M a n a g e me n t a n d H u m a n R e s o u r c e s :
- Mediating of strategic concepts and introduction to System Business Dynamics with practical business use
- Teaching the necessary way how to effectively formulate and implement corporate strategy in the Balanced Scorecard concept
- Understanding of the different roles and requirements for HR managers in a globalized world
- Gaining an understanding of added value of HR management as a service provider
- Development and implementation of various tools of HR management (recruiting, leadership styles, understanding oneself and others, conflict management)
- Identifying barriers that prevent the organization from the change process
- Teaching self-management, management of individuals and groups and increasing their productivity
- Development competence in choice of suitable processes to optimize adding values
- Concepts and techniques and their applications in strategic management
- Linking business strategy with HR strategy
- Creation of corporate structures
- Design and implementation of HR business partnership
- Highlighting the added value of HR for the organization
- Development and competence coaching of colleagues
- Development of effective “tool box with HR”: Recruiting new employees, performance support, development of staff
- International HR Management: Cultural dimension, intercultural communication
- Change management: dealing with change processes (individually and organizationally)
- Learn to create processes of adding values with simultaneous regarding international differences.
E t h i c a l B e h a v i o r :
Strengthening ethical behavior in morally complex decision situations.
The various ethical concepts and their relevance in both the individual and socio-ethical debate. Discussion of the opportunistic behavior on the basis of institutional and economic foundations. Creation of the concepts of normative management in the selection and implementation of management strategies and the resulting corporate culture (understood as a culture of trust, errors and changes).
The module can be complemented by participating in an international IPFM excursion with appropriate topic background or partially completed alternatively.
M B A 0 9 : I n t e r p e r s o n a l C o m p e t e n c e
C o m m u n i c a i o n S k i l l s
Ability to communicate effectively in global business operations.
Module applies to international communications models. Selection of global industrial nations (USA-Germany-France-China-Russia) is used to gain the understanding and application of mental and cultural differences and their implementation in rhetoric and communication.
The teaching unit is based on communication techniques. The objectives are emphatically based on written and oral communication skills that can be effectively used in global context. This teaching unit is offered, if possible at the beginning of Master’s degree study program in order to use the learned material in the subsequent learning modules.
I n t e r c u l t u r a l C o m p e t e n c e
Understanding the influence of personality and cultures on behavior management; introduction to communication models, models of needs and models of value structures; acquaintance with cultural standards and their importance in communication, or, as the case may be, in the managing the process .
- Personality, values and culture
- Implicit control theory
- Dimension of control
- Models of motivation, participation and communication
- Czech-German cultural standards by Novy / Schroll-Machl
- Cultural standards by GLOBE
The module can be complemented by participating in an international IPFM excursion with appropriate topic background or partially completed alternatively.
M B A 1 0 : R e s e a r c h P r o j e c t s / R e s e a r c h M e t h o d s
Students should become acquainted right from the beginning of the study with the basic features of scientific work and methodology of empirical research. By this way they should be able to analyze discovered problems taking into account the appropriate methodology. Finally, they should gain negotiation competencies in scientific and empirical work, and thus become prepared to develop their own scientific work (Master Thesis).
- Concept and realization of scientific papers
- Finding out data
- Marketing research within the framework of data surveys
- The defining variables of marketing research
- Types of data surveys
- Internal surveys of primary data
- Internal surveys of secondary data
- External surveys of secondary data
- Decision areas of external primary data surveys
- Selection of random samples
- Types of measurement procedures
- Assessment methods
- Sources of error in primary surveys